The idea for SuperFoodLx was born out of Paula living abroad and experiencing unusual extreme hair loss and breakage. This occurred even while she was using incorrectly advertised ‘organic and natural’ products. She contacted her mother and asked her to make something for her hair like she used to when she was a young child. A few weeks later, a small pot of oil arrived in the post and after using it, within a few days Paula’s hair began to regain it’s usual strength and shine.
This sparked a journey for Paula to begin learning about what was actually in her products. She found that many of the ingredients in the product she was using were not natural at all with little to no nutritional value. Many of the ingredients were actually serving to degrade the quality of hair. It was this inspiration why SuperFoodLx exists today.
This site is not only to provide first-class formulations of your hair, skin and nails but also to educate you on the best way to maintain them from the inside out. We love hearing from you so do connect with us on social media @SuperFoodLx and let us know what you think and need so that we can continue to produce products that keep you looking and feeling as you should.
Research Team
SDCherry Francis RCN
Cherry Francis is the Chief Recipe Formulator for SuperFoodLx. Cherry is a state registered Nurse with over 45 years in the UK’s National Health Service. She was raised amongst the tradition of using plants, herbs, flowers and oils to beautify the body. This skill is reinforced by her extensive knowledge and training in French perfumery and natural hair and skin care formulation. Her nature as a; nurse and grandmother are the loving standards she draws upon when formulating a recipe. Each formulation is borne out of Cherry’s personal philosophy to; encourage health, heal and restore the natural, scientific intelligence of the hair and skin.
SDPaula Francis BA Hons MSc
Paula is Cherry’s daughter and the Director and Nutritional Advisor for SuperFoodLx. Paula’s rigorous standards for maintaining luxurious cosmeceuticals of the highest nutrient density, with no parabens, sulphates, colourings mineral oil or animal testing can be seen in each recipe’s construction and continuous efficacy.
Ethos
SuperFoodLx are committed to developing luxurious and highly sophisticated nutrient dense formulations. There is no product that we would consider producing that would not make a genuine, effective and long lasting contribution to the health and beauty of your skin and hair.
SuperFoodLx endeavours to use a selection of superfood ingredients in every formulation so that each application of our products are like ‘mini balanced meals’ for the hair or skin. Over the years, nutritional content in food has and continues to deplete so we are always aiming to make every product as nutritionally rich as possible. The ‘Lx’ stand for Lux which is not only a nod to the word ‘luxury’ but most importantly the latin abbreviation of scientific unit of light. We use UV protected packaging for all of our products as a way to maintain the nutritional integrity of the gentle plant based formulations that we create.
SuperFoodLx is vegan and cruelty free and will always remain so.
Our scientific partners include some of the world’s most respected UK based scientists, whom all work together to maintain SuperFoodLx´s simple yet beautiful philosophy of unrivalled; Integrity, Purity, Light and Strength.
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