Radiance Rooted in Nutrition

SuperFoodLx is a family-owned wellness brand dedicated to making it easier to improve the health of your hair through the power of nature and science combined.

Our Mission

We are a results-motivated wellness brand focused on helping you heal, strengthen, and grow your hair without harmful ingredients. As a family-owned business led by a Nurse and a Nutritionist, we are shaping the future of wellness by using hair as the primary indicator for whole-body health.

SuperFoodLx

The Inspiration

It began with a personal crisis. When Paula experienced severe hair loss while living abroad, her mother Cherry — a registered nurse — returned to her roots, formulating a topical remedy from plants and herbs she used to use when Paula was a child.

The results were undeniable. Paula’s hair regained its strength and shine, sparking a journey to discover why so much of the industry relied on synthetic fillers with zero nutritional value. That discovery became the foundation of SuperFoodLx.

Watch Our Story

About Our Founders

Cherry Francis

Chief Recipe Formulator. A state-registered Nurse with over 45 years in the NHS. Cherry combines her medical background with extensive training in French perfumery and plant-based formulation to restore the natural intelligence of the hair and skin.

Paula Francis

Director & Plant-Based Nutritional Advisor. Paula ensures every recipe meets rigorous standards for nutrient density. Her commitment to cruelty-free, vegan formulations without parabens or sulphates is the driving force behind our continuous efficacy.
Maximum Nutrient Density We use freeze-dried organic superfoods to ensure our formulations are unmatched in potency, acting like a 'mini balanced meal' for your hair follicles.
Gentle Preservation We use UV-protected packaging to maintain the integrity of our ingredients, protecting them from light degradation without the need for harsh chemicals.
Ethical Best Practice Proudly cruelty-free and vegan. You will never find parabens, sulphates, mineral oil, or synthetic colours in our topical or supplement range.
Maximum Nutrient Density We use freeze-dried organic superfoods to ensure our formulations are unmatched in potency, acting like a 'mini balanced meal' for your hair follicles.
Gentle Preservation We use UV-protected packaging to maintain the integrity of our ingredients, protecting them from light degradation without the need for harsh chemicals.
Ethical Best Practice Proudly cruelty-free and vegan. You will never find parabens, sulphates, mineral oil, or synthetic colours in our topical or supplement range.